Founding cohort · October 19 to November 12
Paid to Play
Social media... in a soulful way.
Four weeks for creatives and builders who want to sell without selling out. We post every day, meet every week, and work out how you get paid for being more of yourself, not less.
Money-back guarantee · 15 spots
You know you have something to say.
You've walked away from something. The food system. The school system. The job. The script you were handed.
Or maybe you haven't yet... but you can feel it coming, and you're starting to see this as a way out.
Either way, there's this pull to share what you've learned. To build something of your own. To get paid for work that actually means something to you.
But then you open your phone... and freeze.
Who am I to say this? What if it sounds stupid? What if people I know see it? How do you even sell without feeling gross?
That's not a strategy problem. It's a story problem. And the only way through it is to post.
The highest form of creative expression, and of personal evolution, is to get paid to play.
Not becoming an influencer. Not dancing for the algorithm. Doing the thing you love, out loud, as yourself, and letting it feed you.
Every post is a rep. Every rep shows you the story that's been holding you back, and gives you a chance to move through it in real time.
You don't fix yourself and then create. You create, and that's how you grow.
This is for you if...
You make good things
But posting about them feels like shouting into a void, or performing a version of you that isn't really you.
You're building outside the 9-to-5
A practice, a product, a craft, a homestead. Life by design, not by default. You want the right people to actually find it.
You'd rather quit than sell out
Hype, cheap tricks and fake urgency make your skin crawl. Good. You can sell without any of it.
You're ready to play
Less strategy spreadsheet, more showing up every day and seeing what happens when you have fun with it.
It's not for you if...
- You want a quick growth hack or a viral formula (depth over vanity metrics)
- You aren't willing to show up and own your shit
- You're not ready to commit to daily action
How it works
Simple on purpose. The magic is in doing it, together, every day.
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Post every day
A daily posting challenge for the full four weeks. Reps beat theory. You'll learn more from 25 posts than from 25 tutorials.
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Meet every week
Four live 90-minute group calls with me on Zoom. What's working, what isn't, and how to make your stuff land without twisting yourself into a pretzel.
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Get real feedback
Share your posts with a small group of people doing the same thing. Honest eyes on your work, every day.
The four weeks
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Why
We dig into your stories, your narratives, and the beliefs that keep you quiet. Raw posts, low polish, on purpose. Honestly... this week alone is worth the price of admission.
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Voice
Your core pillars. How to sound like yourself, and what it really means to be authentic.
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Craft
Simple edits and strategy. Refining your craft. It's open mic night: every post is data, not a verdict.
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Paid
The basics of selling without selling out. How play turns into pay.
I'm Ste Lane.
For almost a decade I've coached hundreds of coaches and creatives, helping them start and scale businesses that became their full-time work. Several have gone on to make multiple six figures being paid to play.
I host Radical Health Radio, in the top 3 to 5% of podcasts globally in alternative health. I grew up working class in the northwest of England, went through rugby and MMA, and ended up on 13 acres in Tennessee, homeschooling my two boys. Content is how I built all of it.
I'm not a guru. I'm still learning this in public too... and that's the point.
The deal
$300 About $10 a day to bet on yourself.
This is the founding cohort, so it's the smallest group and the most of me it'll ever get. Fifteen spots.
The guarantee: Show up, do the work, and if you don't think it was worth it, tell me by November 12 and I'll refund you. No dramas. (So what are you scared of? ;) )
What's included
- Four weeks, starting Monday October 19
- A daily posting challenge with daily prompts
- Four live 90-minute group coaching calls on Zoom, with Q&A
- Daily feedback from a small cohort of fellow builders
- Bonus: hot seats, where I break down your content live
- Bonus: virtual co-working sessions with like-minded rebels
Enrolment closes Sunday, October 18.
Questions
Do I need a big following?
No. This is about finding your voice, not your numbers.
Is this about going viral?
Nope. Depth over vanity metrics. (But you might! Authenticity is magnetic.)
Do I need to be good on camera?
No. That's what the four weeks are for.
When are the calls?
Mondays at 5pm Central: October 19, 26, November 2 and 9. Each call is 90 minutes on Zoom and gets recorded, so you can catch up if you miss one.
How much time does it take?
About 20 to 40 minutes a day to make a post, plus the weekly calls.
What happens after I pay?
You'll get your receipt right away. I'll send the community link within 24 hours, along with everything you need before October 19.
Still got a question?
Ask me anything. Just DM me... I'm a real human :)